Our custom display font has been designed specifically for GrowthNation. Purpose-built for use in marketing assets, it’s engineered to perform best at larger sizes, with tight kerning and finely tuned character pairings that create visual impact.

Sharing key characteristics with the GrowthNation logo, this typeface reinforces our visual identity and helps establish a distinctive, ownable presence. As a core brand asset, it plays a vital role in driving recognition and building long-term brand equity.

PP Mori is our primary typeface for smaller headlines, subheadlines, and body copy. We use Semibold and Regular weights to establish clear hierarchy and guide the reader through content with ease.

Its rounded forms and soft curves give it a playful, approachable tone, while its modern design ensures strong clarity and hyper-legibility across both digital and physical formats. It’s a versatile typeface that supports the friendly, contemporary voice of our brand.

Our type hierarchy ensures clear communication and visual balance across all applications. The relationship between elements—eyebrows, headlines, subheadlines, body copy, and small/legal text—follows a consistent scale to create structure and improve readability.

While exact sizing is detailed in the diagram, the system is flexible: body copy scales based on the presence of subheadlines, and legal text should always remain legible, never dropping below 8pt. Use these ratios as a foundation to maintain clarity and consistency across all content.

Whether it's a product landing page, social ad, printed flyer, or in-app message, applying the same proportional relationships between headlines, subheadlines, and body copy reinforces a cohesive brand voice.